The AYO Gala, hosted by Keeping Families Connected (a 501(c)(3) nonprofit), is an annual fundraising event created to support the organization's mission of reuniting and empowering families affected by incarceration hosted at Bentley Dallas dealership.

BFG Tax help is a trusted provider of comprehensive financial services, offering everything from tax preparation and representation to full-charge bookkeeping and external CFO support. This brand overhaul positioned BFG Tax Help as a modern, knowledgeable, and client-centric firm — better reflecting the depth of services they provide.

BIN Global is a vibrant community for purpose-driven professionals who are ready to lead with impact. With a global network of over 30,000 members, BIN empowers nonprofit and business leaders through resources, mentorship, and high-level strategic connections. Founded by the iconic Dr. Cheryl Jackson—best known for her work with Minnie’s Food Pantry—this venture represents a bold step into the world of business empowerment and leadership development.

DWJ & Co. partnered with Dallas Black Moms to bring the Black Moms Fair to life—a powerful celebration of motherhood, wellness, and community rooted in the Black experience. Our agency was brought on to shape the brand identity, and marketing roadmap for this impactful activation aimed at supporting and uplifting Black mothers and caregivers across Dallas.

Club Burn is a bold wellness brand built for high-performance lifestyles—where discipline meets community and fitness becomes a full experience. DWJ partnered with the brand to shape its business direction while elevating its presence through strategic branding and marketing, helping Club Burn grow with clarity, consistency, and impact across every touchpoint.

King Jay Barnett is a personal brand built on presence, authority, and impact—crafted to inspire and lead through both message and movement. DWJ partnered with King Jay to elevate his digital identity through strategic branding and website design, creating a platform that feels bold, intentional, and aligned with the power of his voice.

Event Ninja Pro is a bold, modern event services brand built for execution, precision, and professionalism. DWJ partnered with the team to elevate their brand identity and bring their online presence to life through a refined website design—creating a look that feels sharp, credible, and built to convert curious visitors into confident clients.

Fluellen Cupcakes is a beloved Dallas-based bakery known for its gourmet cupcakes, warm hospitality, and vibrant storefront nestled in the heart of downtown, Dallas and Frisco. With a loyal following and a product that speaks for itself, the brand needed a digital presence that matched its in-store charm and elevated its online customer experience.

DWJ & Co. was tapped to bring the Gamechangers EX Conference to life through a bold, cohesive brand identity. Created for a national alliance of tax professionals and business leaders, this new conference needed a strong visual presence and messaging framework to match its mission: to educate, empower, and elevate minority-owned financial service businesses across the country.

Girl Trip Society turns travel into a lifestyle—creating curated getaway experiences where women connect, recharge, and celebrate life in unforgettable destinations. DWJ supported the brand through event production, branding, and marketing—helping bring the vision to life through elevated experiences, cohesive identity, and storytelling that feels as bold and vibrant as the trips themselves.

Pink Dahlia Events Co. is a boutique luxury event brand rooted in design-forward styling and intimate celebrations. DWJ is currently laying the groundwork for a stronger brand foundation—defining the identity, refining the message, and building the visual direction that will allow Pink Dahlia to show up with clarity, consistency, and premium presence across every touchpoint.

J Wiley Designs, a premier interior design firm known for crafting timeless and personalized spaces, underwent a complete brand transformation to elevate its presence and reach.

Just Heal Experience is a purpose-driven wellness brand built around healing, transformation, and community. DWJ partnered with the brand to strengthen how it shows up in the world—crafting a clear, soulful brand identity and building marketing that speaks directly to the people who need it most. The result is a brand that feels aligned, intentional, and ready to grow with impact.

KOSA Professionals is the professional-grade product line under the Yummy Extensions brand, created to serve stylists, salons, and beauty professionals with high-performance tools, hair care, and extensions. As a subsidiary, KOSA Professionals carried the same commitment to luxury and quality—but tailored specifically to the professional side of the hair industry.

At Mane Affair Studios, the focus is clear: healthy hair starts with a healthy scalp. As their trusted partner in growth, I collaborated with this trailblazing beauty brand known for its holistic and advanced hair and scalp care techniques. Their mission to provide texture-empowering solutions—ranging from styling to non-surgical treatments for hair loss and scalp conditions—set the tone for a transformative campaign.

The ORIGEN Network is an exclusive ecosystem of CEOs, founders, investors, and industry leaders who believe in the power of shared vision, strategic relationships, and generational impact. Rooted in purpose and built on connection, OriGEN hosts curated experiences that unite high-level thinkers to invest in human capital, inspire innovation, and create access to new opportunities.

Project Pink is a purpose-driven initiative rooted in empowerment, community, and impact. DWJ contributed through project management, speaking, and hosting—helping guide the experience from planning to execution while energizing audiences through meaningful storytelling, engagement, and on-stage presence that kept the mission at the center of every moment.

Promise Phelon is a trailblazing tech executive, venture capitalist, and serial founder whose work has been featured in Forbes, Fortune, and TechCrunch. As the Founder and Managing Partner of Growth Warrior Capital, she invests in disruptive pre-seed and seed-stage companies led by underestimated founders. Promise is also a celebrated speaker, author of The Way of the Growth Warrior, and one of the most recognized women in the venture capital space.

S&D Wedding project includes creative direction, branding, vendor sourcing, photography and videography services.

STS Gamechangers is where ambition gets activated. Built as an immersive, high-energy business experience, the event fuses luxury vibes, expert-led education, and culture-forward networking to help tax professionals and entrepreneurs move from “doing the work” to truly scaling. From hands-on workshops to branded photo moments and curated vendor activations, it’s not just an event—it’s a momentum shift.

Southwest Pools is a luxury, full-service design-build company specializing in custom swimming pools and outdoor living spaces that elevate everyday life. Our project with Southwest Pools focused on refining their brand presence and marketing strategy to match the high quality of their work.

Tacos & Beats is a Texas-born lifestyle festival where street tacos, live music, and culture blend into one high-energy experience. DWJ supported the festival through strategic marketing and social media—building hype, driving awareness, and translating the festival vibe into digital storytelling that made people want to pull up, not just scroll past.

DWJ & Co. partnered with Thomas Financial LLC to rebrand and fully produce their Annual Tax & Business Summit, transforming it into a high-impact, professional event experience that significantly elevated the brand and expanded its reach.

The Tax & Business Summit was designed as a high-impact gathering for entrepreneurs, business leaders, and financial professionals—blending insight, strategy, and real-world tools into an elevated event experience. From the energy of a black-tie atmosphere to the power of expert-led sessions and networking, the summit positioned itself as more than a conference—it became a launchpad for growth and long-term financial clarity.

DWJ & Co. was brought on through an agency partnership to support the foundational branding and rollout campaign for standout athletes Devean and Markus Deal. Our role focused on laying the groundwork for their NIL visibility and helping shape a marketable narrative that blends athletic excellence with strong family and faith-based values.

The Master Connector is a high-end networking platform designed to connect top-tier business owners, investors, and professionals through elevated, intentionally curated events. With a mission to foster strategic relationships, increase brand visibility, and drive business growth, TMC has become a powerful catalyst for community and commerce.

TunTun’s Place is a purpose-driven initiative born out of a daughter’s love and legacy—a heartfelt tribute to her mother and a mission to create joyful, safe spaces for children and their families. Through imaginative play, bonding activities, and meaningful community engagement, TunTun’s Place offers more than just an event—it’s an experience designed to foster connection, laughter, and lifelong memories. Each gathering also supports families in need, building a tribe that gives back while growing together.

Uni K Wax Studios is a waxing salon that specializes in natural, pine resin-based waxing services, offering a range of services for both men and women, including bikini, commando, full body, and facial waxing. To support the successful launch of UniKWax’s first Texas location, we provided strategic creative direction and executed a range of brand-enhancing assets.

Urban Hydration’s Fresh Fest 2025 transformed Grandscape into a vibrant, feel-good celebration of clean beauty and wellness—bringing families together through music, games, giveaways, and immersive brand moments. Highlighted by a special partnership with Universal Studios’ Gabby’s Dollhouse: The Movie, the event blended community joy with pop-culture excitement, creating a memorable brand experience from start to finish.

Vibes in Play is an immersive concert series designed to fuse live music, culture, and curated experiences into unforgettable moments. With a unified brand voice, strengthened digital presence, and strategic event execution, Vibes in Play experienced rapid momentum and community buzz.

The WOW Life & Business Conference is a transformational event experience designed to energize entrepreneurs, creatives, and leaders with real strategy, real community, and real momentum. DWJ supported the brand through marketing and experience-building—helping shape the way WOW shows up both online and on the ground, turning the conference into more than a moment… but a movement.

At the WOW Life and Business Conference, our mission is to catalyze transformative growth in individuals, empowering them to thrive in both their personal and professional realms. We are dedicated to providing an immersive experience that goes beyond the conventional, fostering a community where inspiration, wisdom, and innovation converge.

Woman Evolve is a transformative global movement founded by Sarah Jakes Roberts, dedicated to redefining what it means to be a modern woman of faith. Through conferences, podcasts, digital content, books, and curated experiences, Woman Evolve equips women to break cycles, embrace healing, and evolve into the highest versions of themselves—spiritually, emotionally, and purposefully.

During my 2018-2022 tenure at Yummy Extensions, I led and oversaw several key departments of the company. It was in this role that I discovered my deep passion for Branding and Marketing, which has since become the core of my professional journey.