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ORIGEN Network

The ORIGEN Network is an exclusive ecosystem of CEOs, founders, investors, and industry leaders who believe in the power of shared vision, strategic relationships, and generational impact. Rooted in purpose and built on connection, OriGEN hosts curated experiences that unite high-level thinkers to invest in human capital, inspire innovation, and create access to new opportunities.

The ORIGEN Network | Brand & Community Launch Portfolio

Client: The ORIGEN Network

Industry: Business Networking, Ecosystem Building, Executive Community

DWJ & Co. Services Provided:DWJ & Co. partnered with the founding members of ORIGEN to bring the network to life—developing the brand, voice, and strategy from concept to community.

  • Brand Identity & Positioning

    • Built the brand from the ground up: name refinement, vision articulation, messaging framework

    • Defined target audience personas (investors, C-suite leaders, founders)

    • Crafted an exclusive, aspirational tone rooted in legacy, impact, and high-level relationship building

  • Community Architecture

    • Structured ORIGEN as an invite-only network with curated quarterly events

    • Developed onboarding structure, ambassador roles, and ecosystem tiers

    • Created member experience framework for long-term engagement

  • Event Strategy & Production

    • Produced 4 successful events

    • Developed the run-of-show, curated activations, and oversaw event design

    • Built the brand’s experiential identity through luxury networking moments

  • Digital & Print Collateral

    • Designed branded decks, promo flyers, signage, and onboarding materials

    • Created event-specific digital assets and invitations

    • Consulted on website content and copy direction

Results:

  • Community Launched From Scratch: ORIGEN debuted with a sold-out inaugural event and a highly engaged network of over 500 vetted professionals.

  • High-Level Retention: The brand now has repeat attendance and growing interest from investors, CEOs, and thought leaders across industries.

  • Positioned for Growth: With a clear brand identity and an experiential blueprint, The ORIGEN Network is now primed to expand its reach regionally and nationally through future summits and curated experiences.

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