

ORIGEN Network
The ORIGEN Network is an exclusive ecosystem of CEOs, founders, investors, and industry leaders who believe in the power of shared vision, strategic relationships, and generational impact. Rooted in purpose and built on connection, OriGEN hosts curated experiences that unite high-level thinkers to invest in human capital, inspire innovation, and create access to new opportunities.
The ORIGEN Network | Brand & Community Launch Portfolio
Client: The ORIGEN Network
Industry: Business Networking, Ecosystem Building, Executive Community
DWJ & Co. Services Provided:DWJ & Co. partnered with the founding members of ORIGEN to bring the network to life—developing the brand, voice, and strategy from concept to community.
Brand Identity & Positioning
Built the brand from the ground up: name refinement, vision articulation, messaging framework
Defined target audience personas (investors, C-suite leaders, founders)
Crafted an exclusive, aspirational tone rooted in legacy, impact, and high-level relationship building
Community Architecture
Structured ORIGEN as an invite-only network with curated quarterly events
Developed onboarding structure, ambassador roles, and ecosystem tiers
Created member experience framework for long-term engagement
Event Strategy & Production
Produced 4 successful events
Developed the run-of-show, curated activations, and oversaw event design
Built the brand’s experiential identity through luxury networking moments
Digital & Print Collateral
Designed branded decks, promo flyers, signage, and onboarding materials
Created event-specific digital assets and invitations
Consulted on website content and copy direction
Results:
Community Launched From Scratch: ORIGEN debuted with a sold-out inaugural event and a highly engaged network of over 500 vetted professionals.
High-Level Retention: The brand now has repeat attendance and growing interest from investors, CEOs, and thought leaders across industries.
Positioned for Growth: With a clear brand identity and an experiential blueprint, The ORIGEN Network is now primed to expand its reach regionally and nationally through future summits and curated experiences.
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