Girls Trip Society
Girl Trip Society turns travel into a lifestyle—creating curated getaway experiences where women connect, recharge, and celebrate life in unforgettable destinations. DWJ supported the brand through event production, branding, and marketing—helping bring the vision to life through elevated experiences, cohesive identity, and storytelling that feels as bold and vibrant as the trips themselves.
Client:Girl Trip Society
Event Experience Producer & Brand Strategist
DWJ partnered with Girl Trip Society to elevate its travel-based community brand through event experience production, brand development, and marketing strategy. Built around curated group trips and unforgettable experiences for women, the work focused on ensuring every touchpoint—online and in-person—felt cohesive, premium, and aligned with the brand’s empowering, adventure-forward mission.
Scope of Work:
Produced and shaped immersive event experiences, ensuring smooth execution and a high-quality attendee journey
Developed brand direction to strengthen identity, messaging, and overall brand presence
Created marketing strategy to amplify visibility and drive interest across upcoming travel experiences
Crafted story-driven promotional content designed to build anticipation and deepen community connection
Ensured cohesive brand expression across event moments, digital campaigns, and attendee-facing materials
Impact:
Elevated the overall guest experience through refined event production and intentional experience design
Strengthened brand presence with clearer identity, consistent messaging, and lifestyle-driven storytelling
Increased engagement through marketing that captured the excitement and community spirit behind each trip
Positioned Girl Trip Society as more than a travel group—establishing it as a lifestyle brand rooted in sisterhood, experience, and empowerment
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