Black Moms Fair
DWJ & Co. partnered with Dallas Black Moms to bring the Black Moms Fair to life—a powerful celebration of motherhood, wellness, and community rooted in the Black experience. Our agency was brought on to shape the brand identity, and marketing roadmap for this impactful activation aimed at supporting and uplifting Black mothers and caregivers across Dallas.
Client: Dallas Black Moms Role: Brand Strategist & Event Consultant
PROJECT OVERVIEW: DWJ & Co. partnered with Dallas Black Moms to bring the Black Moms Fair to life—a powerful celebration of motherhood, wellness, and community rooted in the Black experience. Our agency was brought on to shape the brand identity, marketing roadmap, and event strategy for this impactful activation aimed at supporting and uplifting Black mothers and caregivers across Dallas.
SCOPE OF WORK
Provided the full brand identity for the Black Moms Fair, including logo, color palette, and visual direction
Defined brand voice, tone, and messaging to resonate authentically with the target audience of moms, doulas, providers, and supporters
Developed a full marketing strategy including content calendar, copywriting, social rollout plan, and engagement tactics
Advised on event strategy and programming, vendor curation, and activations to ensure a meaningful and well-rounded guest experience
Provided creative direction for branded assets, signage, and digital materials
IMPACT: The Black Moms Fair launched as a vibrant, community-rooted event with clear messaging, bold visuals, and a powerful mission. DWJ & Co.’s strategic and creative partnership helped establish the Fair as a signature platform for advocacy, resources, and representation for Black families—and set the tone for future expansion.