KOSA Professionals
KOSA Professionals is the professional-grade product line under the Yummy Extensions brand, created to serve stylists, salons, and beauty professionals with high-performance tools, hair care, and extensions. As a subsidiary, KOSA Professionals carried the same commitment to luxury and quality—but tailored specifically to the professional side of the hair industry.
While supporting the CEO and executive team at Yummy Extensions, I also played a role in working with the CEO to build the foundation of KOSA Professionals from conception to launch.
Key Highlights & Achievements:
Brand Identity & Launch: Contributed to the visual branding, tone, and positioning of KOSA Professionals, ensuring consistency with Yummy Extensions while establishing a distinct voice for the professional audience.
Product Development Support: Collaborated closely with the CEO on product rollouts, packaging, and marketing content that would resonate with stylists and salon owners.
Operational Infrastructure: Helped establish and manage internal systems for inventory, fulfillment, and customer service, ensuring smooth operations and a premium experience for KOSA’s clientele.
Marketing Campaigns: Played a hands-on role in campaign shoots, content creation, and influencer outreach to generate buzz around new products and elevate the brand’s visibility within the professional beauty space.
Sales Enablement: Supported the retail and professional sales teams with tools, branded materials, and streamlined processes to drive growth and customer retention.
Cross-Brand Integration: Ensured alignment between KOSA Professionals and Yummy Extensions for promotions, brand strategy, and internal communications—maximizing synergy and efficiency.
KOSA Professionals became an extension of the innovation and excellence we achieved at Yummy Extensions. My work on this brand deepened my understanding of B2B branding, product strategy, and the power of operational excellence in scaling a brand from concept to customer.