Vibes in Play Concert Series

Vibes in Play Concert Series Brand & Production Strategy Overview

Vibes in Play is an immersive concert series designed to fuse live music, culture, and curated experiences into unforgettable moments. With a focus on community, creativity, and connection, the series brings together top-tier talent and unique venues to create high-energy events that celebrate the power of music.

Strategic Contributions

Our collaboration with DWJ being the Fractional Chief Marketing Officer, this partnership focused on building a strong brand foundation and streamlining production to ensure the concert series delivered both impact and experience. Core contributions included:

• Developing and refining the branding and marketing strategy to elevate audience perception and engagement

• Assisting in the creation of a clear, cohesive brand narrative across platforms

• Leading the implementation of digital marketing efforts, including content planning and promotional rollouts

• Supporting event production strategy by aligning creative direction with logistics and operational planning

• Guiding internal teams to execute brand-aligned visuals, messaging, and production goals seamlessly

Major Wins

• Launched and grew the official Instagram page to over 1,000 followers in under 30 days

• Sold over 1,000 tickets to the signature concert event

• Successfully booked headliner DJ Lo Down Loretta Brown — also known as Erykah Badu — elevating the brand’s cultural relevance and draw

Impact

With a unified brand voice, strengthened digital presence, and strategic event execution, Vibes in Play experienced rapid momentum and community buzz. The series not only delivered a sold-out show but solidified its reputation as a dynamic, culture-forward experience—positioning itself as a leading force in the live music space.