House of Dahlia
Pink Dahlia Events Co. is a boutique luxury event brand rooted in design-forward styling and intimate celebrations. DWJ is currently laying the groundwork for a stronger brand foundation—defining the identity, refining the message, and building the visual direction that will allow Pink Dahlia to show up with clarity, consistency, and premium presence across every touchpoint.
Client:Pink Dahlia Events Co.
Brand Foundation & Identity Strategist
DWJ partnered with Pink Dahlia Events Co. to develop a strong brand foundation that matches the quality of their boutique luxury event experiences. The goal was to define the brand at its core—clarifying what it stands for, who it serves, and how it communicates—so every visual and message feels intentional, premium, and unmistakably Pink Dahlia.
Scope of Work:
Established brand foundation essentials including positioning, tone, and brand messaging direction
Refined brand identity strategy to align with the company’s luxury and boutique event specialization
Developed foundational guidelines for cohesive visuals, brand voice, and market presence
Defined key brand differentiators to strengthen how the business stands out in the luxury event space
Built a clear strategic framework that supports future marketing, design, and content execution
Impact:
Created a stronger brand identity structure designed to scale the business with clarity and confidence
Positioned Pink Dahlia Events Co. to attract higher-aligned clients through more intentional messaging and presentation
Laid the foundation for consistent marketing, brand visuals, and storytelling across platforms
Strengthened brand credibility by aligning the experience they deliver with how the brand shows up publicly
Project Gallery
