BIN Global
BIN Global is a vibrant community for purpose-driven professionals who are ready to lead with impact. With a global network of over 30,000 members, BIN empowers nonprofit and business leaders through resources, mentorship, and high-level strategic connections. Founded by the iconic Dr. Cheryl Jackson—best known for her work with Minnie’s Food Pantry—this venture represents a bold step into the world of business empowerment and leadership development.
BIN Global | Brand Portfolio Snapshot
Client: BIN Global, Led by Dr. Cheryl “Action” Jackson
Industry: Community, Nonprofit Leadership, Business Development
DWJ & Co. Services Provided: Partnered on a full-scale brand transformation, positioning BIN Global as a world-class leadership community with both heart and power.
Complete Rebrand
Brand identity development (logo, color palette, typography, visual direction)
Brand messaging + tone of voice
Tagline and verbal brand assets
Core positioning strategy for community impact + business growth
Digital Assets + Design Suite
Website creative direction and layout recommendations
Social media templates
Presentation decks + lead generation materials
Email and event collateral
Community launch graphics
Strategic Consulting
Launch and rollout strategy
Brand hierarchy support for future BIN chapters, sub-initiatives, or verticals
Positioning for long-term scalability across both nonprofit and business sectors
Results:The BIN Global rebrand created a polished, professional platform for Dr. Jackson’s transition into global leadership development. It successfully honored her nonprofit legacy while making space for her next chapter as a powerhouse in business mentorship and ecosystem building.