Promise Phelon/Growth Warrior Capital
Promise Phelon is a trailblazing tech executive, venture capitalist, and serial founder whose work has been featured in Forbes, Fortune, and TechCrunch. As the Founder and Managing Partner of Growth Warrior Capital, she invests in disruptive pre-seed and seed-stage companies led by underestimated founders. Promise is also a celebrated speaker, author of The Way of the Growth Warrior, and one of the most recognized women in the venture capital space.
Promise Phelon | Social Media Rebrand + Digital Strategy Portfolio
Client: Promise Phelon, Founder & Managing Partner at Growth Warrior Capital
Industry: Venture Capital, Tech, Personal Brand
DWJ & Co. Services Provided:DWJ & Co. partnered with Promise to refresh and realign her digital presence to reflect her evolving voice as an investor, thought leader, and founder.
Digital Marketing & Social Media Strategy
Developed a new Instagram content strategy tailored for her personal brand and audience
Implemented a 60-day content rollout plan focused on thought leadership, founder education, and lifestyle branding
Rebuilt brand tone and voice to reflect her role as a VC, operator, and visionary leader
Creative Direction for Media Assets
Collaborated with creative direction for a branded photo and video shoot to generate evergreen visual content
Collaborated with on-set styling, scene setups, and shot selection to ensure alignment with her new IG strategy
Delivered custom content for reels, carousels, and caption strategy
Performance & Growth Results
Instagram followers grew nearly 2x in just 60 days, with strong engagement across posts
Executed a successful content handoff to her internal marketing team
Results:Promise’s digital presence now reflects her powerhouse voice, investment acumen, and bold brand identity. With a refreshed visual strategy and strong messaging framework, her platform now supports her continued growth as a speaker, author, and capital leader.