Gamechangers Ex Conference
DWJ & Co. was tapped to bring the Gamechangers EX Conference to life through a bold, cohesive brand identity. Created for a national alliance of tax professionals and business leaders, this new conference needed a strong visual presence and messaging framework to match its mission: to educate, empower, and elevate minority-owned financial service businesses across the country.
Client: STS 1 Stop Corp
Role: Brand Strategist & Creative Director
PROJECT OVERVIEW DWJ & Co. was tapped to bring the Gamechangers EX Conference to life through a bold, cohesive brand identity. Created for a national alliance of tax professionals and business leaders, this new conference needed a strong visual presence and messaging framework to match its mission: to educate, empower, and elevate minority-owned financial service businesses across the country.
SCOPE OF WORK
Developed the official name and branding system for the conference, including visual identity, color palette, and typography
Crafted brand messaging pillars, tone of voice, and audience positioning to ensure long-term consistency and relevance
Designed key brand assets including logo, event signage, speaker decks, and digital promo graphics
Supported the narrative strategy to align with the founder’s vision of innovation, excellence, and community impact within the tax industry
IMPACT The Gamechangers EX brand now stands as a polished, credible, and scalable identity ready to attract top-tier speakers, sponsors, and attendees. DWJ & Co. helped transform a concept into a movement, giving this inaugural event the strategic edge and visual sophistication needed to grow into an industry staple.