Project Pink By Keesee Elliot
Project Pink is a purpose-driven initiative rooted in empowerment, community, and impact. DWJ contributed through project management, speaking, and hosting—helping guide the experience from planning to execution while energizing audiences through meaningful storytelling, engagement, and on-stage presence that kept the mission at the center of every moment.
Client:The Project Pink
Brand Identity Strategist & Visual Direction Lead
DWJ partnered with The Project Pink to develop a brand identity that matches the strength of its mission. The work focused on building a clear branding foundation—defining visual direction, messaging tone, and a cohesive identity system that communicates empowerment, purpose, and community impact with confidence and clarity.
Scope of Work:
Developed the brand identity foundation including visual direction, brand tone, and positioning
Established a cohesive style system to guide consistent brand presentation across platforms
Refined brand messaging to communicate the mission clearly and with emotional resonance
Defined key brand elements designed to strengthen recognition and audience trust
Created a branding framework that supports future marketing, campaigns, and community initiatives
Impact:
Strengthened brand clarity by aligning mission, messaging, and design into a unified identity
Elevated brand credibility and consistency, making the organization easier to recognize and trust
Created a strong visual foundation to support long-term growth, partnerships, and community reach
Positioned The Project Pink with a brand presence that feels bold, empowering, and purpose-driven
Project Gallery
