WOW Conference
The WOW Life & Business Conference is a transformational event experience designed to energize entrepreneurs, creatives, and leaders with real strategy, real community, and real momentum. DWJ supported the brand through marketing and experience-building—helping shape the way WOW shows up both online and on the ground, turning the conference into more than a moment… but a movement.
Client:WOW Life & Business Conference (Live The WOW Life)
Marketing Strategy & Event Experience Support
DWJ supported the WOW Life & Business Conference through a blend of marketing strategy and event experience development—helping strengthen the conference’s visibility while enhancing how attendees engage with the brand from first impression to final moment. The focus was to amplify the WOW message in a way that felt intentional, inspiring, and built for long-term growth.
Scope of Work:
Supported marketing direction to increase awareness and improve audience engagement leading up to the conference
Helped shape event experience elements that aligned with the conference’s transformational mission and brand energy
Assisted in refining how WOW communicated value through promotion, messaging, and attendee touchpoints
Supported experience planning around key engagement moments—live sessions, interactive segments, media moments, and sponsor/vendor visibility
Contributed to building cohesion between the brand’s online presence and the on-site guest journey
Impact:
Strengthened the event’s brand presence through clearer promotion and more intentional marketing alignment
Enhanced attendee experience by supporting an event flow built around inspiration, engagement, and action
Supported a more unified conference identity—connecting marketing and experience into a consistent, elevated brand moment
Helped position WOW as more than a conference: a platform for transformation, community, and future-forward leadership
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