Club Burn
Club Burn is a bold wellness brand built for high-performance lifestyles—where discipline meets community and fitness becomes a full experience. DWJ partnered with the brand to shape its business direction while elevating its presence through strategic branding and marketing, helping Club Burn grow with clarity, consistency, and impact across every touchpoint.
Client:Club Burn
Business Strategy, Brand Development & Marketing Leadership
DWJ served as a strategic partner to Club Burn, supporting the brand at both the business and creative levels. From aligning the brand’s internal direction to refining how it shows up publicly, the work focused on strengthening the foundation of the business while building a brand identity and marketing presence that feels powerful, consistent, and built for scale.
Scope of Work:
Provided business consulting to support organizational direction, growth strategy, and brand positioning
Led brand development efforts to strengthen visual identity, voice, and overall brand clarity
Supported marketing strategy and execution to increase visibility and engagement
Helped shape promotional messaging and campaign direction to align with the brand’s target audience and energy
Built a cohesive brand ecosystem that supports both community growth and business expansion
Impact:
Strengthened Club Burn’s business direction through clearer strategy and brand alignment
Elevated the brand’s market presence with a more cohesive identity and stronger messaging
Supported growth by pairing business consulting with creative execution—ensuring the brand looks, feels, and performs at a higher level
Helped position Club Burn as a fitness and wellness experience that connects with modern, high-energy lifestyle audiences
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