The Deal Brothers
DWJ & Co. was brought on through an agency partnership to support the foundational branding and rollout campaign for standout athletes Devean and Markus Deal. Our role focused on laying the groundwork for their NIL visibility and helping shape a marketable narrative that blends athletic excellence with strong family and faith-based values.
Client: Devean & Markus Deal
Role: Subcontracted Brand Strategist & Assistant Producer (via Agency Partnership)
PROJECT OVERVIEW: DWJ & Co. was brought on through an agency partnership to support the foundational branding and rollout campaign for standout athletes Devean and Markus Deal. Our role focused on laying the groundwork for their NIL visibility and helping shape a marketable narrative that blends athletic excellence with strong family and faith-based values.
SCOPE OF WORK:
Contributed to brand positioning strategy, helping define the brothers’ unique story and market appeal
Advised on brand voice, messaging themes, and visual alignment across digital platforms
Supported production logistics as Assistant Producer during the campaign shoot, ensuring content reflected the essence of their story
Helped align campaign creative with future NIL opportunities, emphasizing authenticity and longevity
IMPACT: Through this collaboration, DWJ & Co. helped craft a foundation that sets the Deal Brothers up for long-term success—on and off the field. From brand clarity to campaign execution support, our work reflects the agency’s strength in elevating athlete brands for today’s NIL landscape.