Tacos and Beats
Tacos & Beats is a Texas-born lifestyle festival where street tacos, live music, and culture blend into one high-energy experience. DWJ supported the festival through strategic marketing and social media—building hype, driving awareness, and translating the festival vibe into digital storytelling that made people want to pull up, not just scroll past.
Client:
Tacos & Beats
Marketing & Social Media Strategist
DWJ partnered with Tacos & Beats to expand visibility and strengthen audience engagement through marketing and social media strategy. Positioned as a culture-forward festival rooted in food, music, and community energy, the focus was to create promotional storytelling that felt bold, exciting, and built for momentum—turning the festival into something audiences could feel before they ever arrived.
Scope of Work:
Supported marketing strategy and promotional direction to increase awareness and drive attendance
Developed social media storytelling built around festival energy, vendor highlights, and live music excitement
Helped shape messaging and campaign themes to clearly communicate the experience: food, music, and culture in one place
Supported content planning for consistent rollout leading up to the festival
Enhanced brand alignment by ensuring visuals and tone stayed cohesive across key marketing touchpoints
Impact:
Strengthened festival visibility through more intentional marketing direction and social media execution
Increased audience excitement and engagement by translating the real-life festival vibe into digital content
Supported stronger brand identity positioning—making Tacos & Beats feel like a lifestyle experience, not just an event
Helped create a promotional foundation designed to support long-term growth and future festival expansion
Project Gallery
