Urban Hydration
Urban Hydration’s Fresh Fest 2025 transformed Grandscape into a vibrant, feel-good celebration of clean beauty and wellness—bringing families together through music, games, giveaways, and immersive brand moments. Highlighted by a special partnership with Universal Studios’ Gabby’s Dollhouse: The Movie, the event blended community joy with pop-culture excitement, creating a memorable brand experience from start to finish.
Client:Urban Hydration
Role:Creative Strategy & Event Experience Support
Scope of Work:
Contributed to the creative direction of the event experience and tone
Supported experience planning for a family-centered wellness activation
Helped shape how the brand showed up through interactive moments, giveaways, and vendor engagement
Integrated the Gabby’s Dollhouse: The Movie collaboration into the overall event narrative and attendee journey
Impact:
Delivered a free, family-friendly brand festival attended by community members across North Texas
Strengthened Urban Hydration’s mission-driven identity by blending beauty, wellness, and inclusive community engagement
Expanded visibility and excitement through a culturally relevant partnership with Universal Studios
Created an experience that encouraged product discovery, brand interaction, and memorable moments through activations, meet-and-greets, and prize-based engagement
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